Paid Media & Advertisement to Grow Student Recruitment and Admissions

In collaboration with the MMPA marketing team, assisted in shaping the current marketing strategy and implementing a cross-channel conversion funnel (Paid and Organic Social Media, Paid Ads, Email, Website and Content), supporting an 80% increase in applications from the previous year. Leveraged data-driven insights to grow the CRM mailing list, introducing an additional 1200+ new recruitment contacts within 3 months.